Premium Ice cream survey
Project type: Focus group
Duration: Approx 2hrs
Venue: Town area
~CRITERIA~
Looking for those who are:
1) ENGLISH SPEAKING adults
2) Eats PREMIUM ICE CREAM (Andersens, Haagen Dazs, Swensens, Gelare or
Ben & Jerry) at least FORNIGHTLY.
3) BOUGHT or SHARED a gift for friend worth >$50 in last 1yr.
4) Outgoing, sociable, open minded and expressive.
5) Visited ICE CREAM CAFE (Andersens, Haagen Dazs, Swensens, Gelare or
Ben & Jerry)
6) Not from sensitive industries including marketing, advertising,
journalism, food & beverage related companies or other related industries.
7) Must NOT have taken part in any surveys or market research in
the last 7 mths.
Group A – 22 Sep (Wed), 4pm
# FEMALE Students (age 18-24yo)
# Incentive - $80
Group B – 22 Sep (Wed), 7pm
# SINGLE FEMALE working adults (PMEBs)
# Incentive - $90
Group C – 23 Sep (Thu), 4pm
# MARRIED w/o kids, FEMALE working adults (PMEBs)
# Incentive - $100
Group D – 23 Sep (Thu), 7pm
# MARRIED w/o kids, MALE working adults (PMEBs)
# Incentive - $90
If interested, pls email me by 16 Sep 2010 & we'll contact you if
you're selected:
~ EMAIL to viewsshare@gmail.com ~
Project name: IC
Group: A/B/C/D
Name:
Age:
Gender: Male/Female
Occupation/Industry:
Contact#:
Most Often BRAND of Premium Ice Cream consumed (>10times in last 6mths):
2nd most often brand of premium ice cream consumed:
How often have you eaten ice cream in last 1mth?:
Visited ice cream cafe in last 6mths & was served: Yes/No
Have you bought/shared gift >$50 in last 6mths?: Yes/No
